As travel has become a popular client-relationship tool, now is the time to start or upgrade your bank's travel club. Bank group travel programs foster the perception of stability, and having a well-executed travel club that adds value to your customers' lives will enhance your bank's image.
In today's world of impersonal online and mobile banking, a bank travel club brings the personal touch of the local bank to your clients. Developing a bank group travel club may be one of the smartest and most profitable business decisions your bank could make.
You may want to add extra-special perks for travel club members. Value-added bonus services are an effective strategy to boost member rolls and customer loyalty, which translates to higher bank profitability.
Popular group travel club features might include...
Travel clubs use a variety of membership structures, and you can reach a broad market by generalizing your membership approach. Some businesses open their travel clubs to all, believing positive word of mouth will bring them new clients and travel club members. Offering several types of group travel will help you target a variety of markets and attract new members.
Examples of market segments are...
To increase club visibility and membership, you need a policy for nonmember travel with your travel club. This policy may have restrictions-for example, a traveler who is not a current customer may travel once with the club but then must join the club (become a customer/club member) to travel again.
Travel club programs grow your customer base, enhance your image, and increase your exposure and profitability. For more information on how to get started, Contact Carol's Travel Service today.
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